1 Marketing · East Lismore Bowling Club

The Big Catch: 46% more members fully connected in two months

East Lismore Bowling Club had a problem every club knows. Too few members were fully signed up across every touchpoint, so member comms were hard to land. Members were spread across the app, the mobile list and the email list, but only a fraction were on all three.

We built The Big Catch around a prize worth chasing. Members earned 15 bonus draws to win a boat by doing three things: download the club app, update their details, and swipe their card on any CUB product at the bar.

Campaign graphicsOne look, sized for every channel.
Social ads & postsPaid ads to locals, plus organic posts.
In-venue screensAcross the club's screens, all campaign long.
Print flyerLetterbox dropped across the local area.
The Big Catch campaign artwork for East Lismore Bowling Club: a tinnie, a beer and a fishing rod on a beach
Members artwork: get 15 bonus draws to win a boat by downloading the app, updating your details and swiping your card on a CUB product

2 Marketing · East Lismore Bowling Club

A Christmas campaign that brought record numbers through the doors

A community club competing for the Christmas trade with little more than posters and word of mouth.

We planned and produced a full Christmas campaign: screen artwork, social content and in-venue promotion, all scheduled through PixelSuite so the right message ran at the right time.

Screen artworkDesigned for every display in the club.
Social contentPosts that told locals what was on.
In-venue promotionThe campaign carried right through the club.
Scheduled in PixelSuiteSet once, then ran on time all season.
Dawn aerial of East Lismore Bowling Club: the clubhouse and greens with hills behind

“A Christmas campaign that got us record numbers through the doors.”

Wayne Morgan · East Lismore Bowling Club

3 Technology · Pottsville Beach Sports Club

Every sub-club running its own raffle, on one system

Sub-clubs were each running their weekly raffles by hand, with different systems, extra admin and no consistency.

We rolled out PixelSuite with its built-in raffle generator, then set each sub-club up to run its own draws on the club’s screens.

PixelSuite rolloutOne platform across the whole club.
Built-in raffle generatorDraws run on screen, no paperwork.
Sub-clubs set upEach one trained to run its own draws.
Consistent every weekSame look and process for every raffle.
Golden-hour aerial of Pottsville Beach Sports Club with the ocean behind it

“So simple to use that all our sub-clubs love running their weekly raffles.”

Ryan Clarke · General Manager, Pottsville Beach Sports Club

4 Marketing · Ballina RSL

Sharing the community work a club quietly does

A club doing genuine community work that its own community rarely heard about.

We provide ongoing videography and PR support, plus commemorative screen content, including the club’s ANZAC Day schedule across every display.

VideographyOur own crew, drone included.
PR supportStories pitched and shared locally.
Commemorative screensANZAC Day schedule on every display.
Social mediaThe club’s story, told week to week.
Sunset aerial of Ballina RSL on the riverbank
Veterans in a golf buggy at Ballina RSL's ANZAC Day service

“They’ve helped us share the heart of Ballina RSL through videography and PR support.”

Claire Tyson · Ballina RSL

5 Caidence · CMA Charity Golf Day

A whole charity golf day, on a kiosk and in every player’s pocket

Cyberry is a major sponsor of the CMA Charity Golf Day at Coolangatta & Tweed Heads Golf Club, and we built its event guide. One build, two form factors: a portrait touch kiosk in the clubhouse, and an installable phone app players scan straight off the kiosk.

Clubhouse kioskPaged touch panel at registration.
Phone appScan the QR, no app store or login.
Works offlineCaches itself the moment it opens.
Sponsors honouredAttract reel of all nineteen hole sponsors.
The CMA Charity Golf Day event guide: a portrait clubhouse kiosk beside two phone screens
The golf day app's Today screen with the run of day
The app's course map with every hole numbered

Your venue could be next

Got a problem worth solving?

Tell us what's not working, from member comms to screens, raffles or the story your community never hears, and we'll show you how we'd fix it.