1 Our story
Started inside a club, not a boardroom
Cyberry started inside a club, not a boardroom. Before founding the company, Julian Pennisi spent five years running marketing (and then technology) for a Northern Rivers group of clubs, living with the problem every venue knows: a dozen systems that don't talk, a queue of vendors pointing at each other, and marketing squeezed in around it all. So he started building the replacements in-house.
In 2021 that became Cyberry, founded with Lachlan Janke, a lead developer from a major travel booking platform. The idea has never changed: one local team, accountable for the software, the screens, the cabling and the campaigns. And when something matters to how a venue runs, we'd rather build and own it than resell someone else's promise. That's where PixelSuite, BerryBox and our kiosks come from.
The other half of the story is creative. Julian's first careers were film sound design, photography and video production, and we still hire that way. Designers, photographers and videographers sit beside network techs and developers, which is why "creative minds + tech experts" isn't a slogan. It's the seating plan.
