The Big Catch at East Lismore Bowling Club
A two-month member campaign, 1 August to 30 September 2026: one prize worth chasing, four channels, and a member list the club can actually reach.
Marketing · East Lismore Bowling Club
The Big Catch: 46% more members fully connected in two months
East Lismore Bowling Club had a problem every club knows. Too few members were fully signed up across every touchpoint, so member comms were hard to land. Members were spread across the app, the mobile list and the email list, but only a fraction were on all three.
We built The Big Catch around a prize worth chasing. Members earned 15 bonus draws to win a boat by doing three things: download the club app, update their details, and swipe their card on any CUB product at the bar.
The Big Catch · Results
Two months. A member list the club can actually reach.
Fully signed-up members, with the app, a mobile and an email on file, went from 154 to 225 between 1 August and 30 September 2026.
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Got a problem worth solving?
Tell us what's not working, from member comms to screens, raffles or the story your community never hears, and we'll show you how we'd fix it.